What is a Brazilian Blowout? Benefits, cost and aftercare tips

What is a Brazilian Blowout

If you’ve ever dreamed of having smooth, frizz-free, and glossy hair all day long without spending hours styling every morning, chances are you’ve heard of the Brazilian Blowout hairstyle. This professional hair treatment is favored by many beauty enthusiasts for its ability to tame unruly hair and leave it sleek and shiny. So, what is a Brazilian Blowout hairstyle? Zendith Spa will share all the details about this service in this article.

What is a Brazilian Blowout hairstyle?

The Brazilian Blowout is a hair-straightening and repairing method that uses a liquid keratin formula. During the process, keratin coats each hair strand, creating a strong protective layer. This barrier helps reduce frizz, smooth the hair’s surface, and protect it from heat damage or harmful UV rays from sunlight.

The Brazilian Blowout process includes these steps: applying the product to the hair, blow-drying, straightening, rinsing, and blow-drying again. Under heat activation, the nutrients in the formula bond tightly to the hair shaft. The result is sleek, glossy, healthy hair that retains its softness and natural shine for an extended period.

What is a Brazilian Blowout hairstyle

In short, the Brazilian Blowout is known as a liquid keratin-based treatment that restores and straightens hair effectively.

Who is the Brazilian Blowout for?

The Brazilian Blowout is not only for those who love straight, sleek hair but also an optimal solution for a variety of hair needs and conditions. From people with curly or wavy hair looking to switch up their style, to those wanting to effectively fix frizz, dryness, and unruly strands – this treatment can work wonders. After understanding what is a Brazilian Blowout hairstyle, here are the groups of people best suited for the treatment:

People with curly or wavy hair who want a straighter look

This is the most common group, often seeking smooth, shiny hair that still retains its natural softness. The Brazilian Blowout helps reduce curl, making hair easier to comb without completely losing its natural volume.

Those dealing with frizzy, dry, and lifeless hair

Thanks to its keratin formula, this method coats each strand, sealing the cuticle and leaving hair smooth and glossy. It effectively revives dry, frizzy hair, giving clients a silkier, healthier-looking mane.

What is a Brazilian Blowout

People with dry, frizzy hair who want to achieve smooth, glossy locks are ideal candidates for the treatment.

People who want to cut down on daily styling time

Anyone who frequently relies on blow-dryers or straighteners to smooth their hair will save significant time after getting a Brazilian Blowout. The treatment keeps hair straighter for longer, easy to manage without constant heat styling.

People with both fine and thick hair

The Brazilian Blowout works for various hair types, except in certain cases of naturally textured hair, where extra care is needed. For textured strands, heat and technique should be carefully managed to prevent damage.

Those seeking extra protection from external aggressors

People who regularly use heat-styling tools or work outdoors can benefit from the Brazilian Blowout’s keratin barrier, which protects hair and keeps it smoother and stronger.

What is a Brazilian Blowout

In short, whether you have curly, frizzy hair or simply want a voluminous yet sleek style, the Brazilian Blowout can be an excellent choice.

Benefits of a Brazilian Blowout

The Brazilian Blowout not only delivers sleek, shiny hair immediately after the treatment but also offers outstanding advantages in daily hair care and styling. This method caters to a wide range of needs – from fully straightening hair to simply removing frizz while keeping natural curls intact helping hair stay neat, healthy, and easy to manage for a long time. So, what is a Brazilian blowout for hair, and what are its benefits? Here are the details:

  • Reduces styling time: Hair becomes easier to manage, dries faster, and requires fewer steps to style each day.
  • Meets various styling preferences: Can fully straighten hair or just remove frizz while keeping curls, depending on the client’s wishes.
  • Customizable treatment: Stylists can adjust the process to suit different hair types, personal styles, and deliver optimal results.
  • Enhances smoothness and shine: Hair becomes softer, glossier, and significantly less frizzy.
  • Long-lasting results: With proper care, the effects of a Brazilian Blowout can last from 3–4 months or even longer, depending on the individual’s hair condition.

What is a Brazilian Blowout

The Brazilian Blowout delivers silky-smooth results while saving time on daily hairstyling.

Brazilian Blowout Hair Straightening Process at the Salon

After understanding What is a Brazilian blowout hairstyle, many people are curious about the professional Brazilian Blowout straightening process at a salon. Below are the basic steps of a Brazilian Blowout treatment that you can refer to:

  • Step 1 – Deep cleansing the hair: The stylist will wash the hair 3–4 times to completely remove any products, excess oil, and impurities, creating a clean foundation that helps the treatment bond more effectively.
  • Step 2 – Sectioning the hair: Next, the hair is divided into small sections to make the application easier and ensure the treatment covers evenly from roots to ends.
  • Step 3 – Applying the Brazilian Blowout formula: The stylist applies the keratin treatment to each section of hair from root to tip, coating and protecting the strands completely.
  • Step 4 – Blow-drying the hair: The hair is blow-dried smoothly to prepare for the step that seals in the treatment.
  • Step 5 – Flat ironing at high heat: At this stage, the flat iron is set to 450°F (about 232°C) to press each section of hair, activating and locking the treatment into the hair structure.
  • Step 6 – Rinsing out the treatment: The stylist rinses the hair to remove any excess product remaining on the surface.
  • Step 7 – Deep conditioning mask: The hair is treated with a deep conditioning mask to restore moisture and enhance softness.
  • Step 8 – Final blow-dry: Finally, the hair is blow-dried to complete the look, leaving it shiny, smooth, and perfectly styled.

What is a Brazilian Blowout

The 8-step professional Brazilian Blowout process at the salon.

How much does a Brazilian Blowout cost?

The cost of a Brazilian Blowout typically ranges from $135 – $540, depending on the salon, the stylist’s expertise, and the condition of the client’s hair. This price range reflects differences in service quality, products used, and the complexity of the procedure.

Additionally, long, thick, or heavily damaged hair may increase the cost due to the extra time and product required. Therefore, before deciding, clients should check the price list and get an in-person consultation at the salon to choose the most suitable service package for their needs and budget.

The Difference Between Brazilian Blowout and Keratin

Brazilian Blowout and keratin treatment are both effective methods for achieving smooth, frizz-free hair. However, the main difference lies in their level of customization and post-treatment convenience. With a Brazilian Blowout, the process can be adjusted to suit different hair types and the client’s desired style—ranging from completely straight hair to maintaining natural waves while reducing frizz. This flexibility makes it possible to meet a variety of beauty needs for different clients.

In contrast, keratin treatments usually come with stricter aftercare rules. Clients cannot tie their hair, use hair clips, style, or wash their hair for 3–4 days after the procedure. This “waiting period” is meant to ensure the treatment fully seals into the hair shaft. Meanwhile, hair treated with a Brazilian Blowout can be washed or blow-dried immediately after the procedure without such strict restrictions. This makes the Brazilian Blowout a more convenient choice for those with busy schedules or who don’t want to interrupt their daily activities.

What is a Brazilian Blowout

Brazilian Blowout and keratin have certain differences in application methods and aftercare.

Can you get a Brazilian blowout if you have color-treated hair?

Yes. People with color-treated hair can absolutely get a Brazilian Blowout, and in fact, it can be the perfect time to do it, especially right after coloring. At that point, the hair cuticle is already open from the coloring process, allowing the treatment to penetrate better and help lock in the color. However, you should inform your stylist beforehand, as performing the two treatments back-to-back may cause your hair color to appear slightly lighter than the original shade.

How to Care for Your Hair After a Brazilian Blowout

After getting a Brazilian Blowout, proper at-home hair care plays a key role in maintaining its smooth, shiny finish. A well-structured care routine not only helps prolong the sleek effect but also nourishes the hair from within. Below are some tips to help you keep your hair salon-perfect even at home:

  • Choose sulfate- and chlorine-free shampoo and conditioner: Opt for sulfate-free products to prevent stripping away the keratin coating on your hair strands. This is essential for maintaining the straightening effect longer and keeping hair soft and smooth.
  • Reduce washing frequency: Limit washing to 2–3 times a week to avoid wearing down the protective coating. Washing too often will make the Brazilian Blowout’s results fade faster.
  • Keep hair completely dry for the first 48–72 hours: Avoid water contact immediately after treatment. This is the “golden period” for the keratin to set and lock into the hair shaft, ensuring long-lasting straightness and shine.
  • Deep condition regularly: Use protein- and moisture-rich hair masks or treatments 1–2 times a week to nourish hair from the inside out, keeping it soft and naturally lustrous.
  • Protect hair when heat styling: Always apply a heat protectant spray before using blow dryers, curling irons, or flat irons to reduce damage and maintain hair’s healthy shine.
  • Avoid pool and seawater: Chlorine and saltwater can easily damage the keratin layer. If swimming is unavoidable, wear a swim cap and apply a protective hair treatment before getting in the water.
  • Apply hair oil or serum: Lightly apply nourishing serum to the ends to boost shine, prevent frizz, and protect hair between washes.
    Avoid tight hairstyles: Instead of using tight elastics, choose soft hair ties and loose styles to minimize tension on the scalp and reduce breakage.

What is a Brazilian Blowout

Following the right at-home hair care routine will help maintain your Brazilian Blowout results for longer.

Through this article, you’ve likely gained a clear understanding of what a Brazilian Blowout for hair is. In short, a Brazilian Blowout is not just a straightening treatment but also a versatile solution for achieving sleek, shiny, and manageable hair. Whether you’re aiming for perfectly straight locks or simply want to reduce frizz while keeping your natural waves, this treatment can deliver long-lasting results.